隨著科技的進步，人們的生活也越來越便利，拋棄式尿布正是在傳統尿布改良下所發明出的產物之一。現在最新型的拋棄式尿布不但吸水力強、剪裁合身、甚至尿布外層還有尿濕顯示的貼心設計，擺脫以往傳統尿布的種種不方便，但價格也呈現出正比反應！而隨著全球環保意識抬頭，消費者開始意識到環保的重要，環保人士開始重新推廣傳統尿布。本論文的研究目的，在於整理分析比較傳統尿布和拋棄式尿布產品的特性，以及深入訪談消費者現階段對於這兩種產品的選購及使用情況，以期能幫助嬰幼兒布尿布的綠色行銷，進而改善大自然環境。
With the progress of technology, people's life becomes more convenient. To improve the traditional diaper, an invention, the disposable diaper is created under these circumstances. The modern disposable diaper can absorb water strongly, fitting for baby better, and some even have the design to see from outside of the diaper if the diaper is wet. The disposable diaper has core competency of convenience which traditional diaper does not have in the past. However with all advantages, the price of disposable diaper is quit expensive especially during economic inflation. Moreover, as the global environmental consciousness increase, consumers begin to realize the importance of environmental protection. Most consumers are willing to purchase green market merchandise which help the environment won't continually get worsen. For this issue, the environmental protection personages begin to popularize the importance of the traditional diaper again. However, others hold the objection, they think while laundry traditional diaper, it would add a large amount of detergent which harm the earth more than disposable diaper. The purpose of this study is (1) to explore and analysize the traditional and disposable diapers market; (2) to interview consumer in order to understand their current purchase and consumption behavior of traditional and disposable diapers. Hopefully, the information get from this research will improve green marketing and protect the natural environment.
