| 摘要: | 美感偏好是重要的。但以往的設計流程，在市場調查經過多次的轉換後所得到的資訊，最後所設計出的產品造形與消費者理想的造形是有落差的。研究目的探討大學生的美感生活型態產品風格為何，透過此結果可預測大學生喜歡風格之產品元素。本研究依據文獻蒐集汽車、手機、服裝、活動、機車產品作為本實驗美感生活型態產品樣本，透過專家風格分群，進而製作為問卷測量題項，並採用問卷調查方式進行。研究結果發現可得知目前市面上機車、手機、服裝、汽車產品外型風格為何；大學生偏好的美感生活型態產品手機、服裝、汽車、活動及機車為何。透過此結果做成產品意象看版，設計師清楚以視覺的方式得到消費者偏好的設計元素，減少消費者與設計者之外型認知差異，能設計出更貼近消費者所想要的產品風格外型。
The esthetic preference is important. But the former design flow, passes through the information after the market survey which many times transformation obtains, finally designs the product shape and consumer's ideal shape has the dropping variance. Why does the research goal discuss university student's esthetic sense life style product style, penetrates this result to be possible to forecast the university student likes product of element the style. This research based on the literature collection automobile, the handset, the clothing, active, the locomotive product took this experimental esthetic sense life state product sample, penetrates the expert style to hive off, then the manufacture for the questionnaire survey topic item, and selects the questionnaire survey method to carry on. To observe the general idea of university students (as a commercial group) towards the aesthetics experience on products like, motorcycle, cars, outfits, mobile cell, and other consumptions. This report collects the data and helps us to understand and utilize the knowledge of the aesthetics lifestyle and the preference from university students in Taiwan, R.O.C. With the results, it develops a “Product Concept Board”, which the designer could visualize the university group’s preference into many elements that speak to a certain group. This would eventually create a product which is closer to the expectation. |
