庭園餐廳環境滿意度之研究

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题名:	庭園餐廳環境滿意度之研究 THE SATISFACTION OF ENVIRONMENT AT GARDEN RESTAURANTS
作者:	魏玉萍羅尹希
贡献者:	農學院
关键词:	服務環境庭園餐廳滿意度 Servicescape Garden Restaurant Satisfaction
日期:	2015-12
上传时间:	2018-03-27 14:52:33 (UTC+8)
摘要:	顧客接受服務時所處身的環境即為服務場景，庭園餐廳具備餐飲及休憩之功能，庭園餐廳的服務環境應包含一般餐廳所考慮的周圍情況、格局、建築與空間美學及服務人員之外，另應考慮庭園景觀及休憩設施，本研究探討庭園餐廳環境品質對滿意度的影響。本研究以便利性抽樣，一對一方式現場發放問卷，發放對象為庭園餐廳消費完預計離去之顧客，共回收有效問卷401份。庭園餐廳的環境品質會正向影響消費者對餐廳的滿意度，其中以服務場景的建築與空間美學、服務人員、庭園景觀及休憩設施為影響消費者滿意度的主要因素。 This study examines the important role of the servicescape in relation to customers' perceived environmental quality and satisfaction in garden restaurants. The survey was administered outside the garden restaurants, respondents were approached to answer the survey questions immediately after they have visited the garden restaurants in Zhuzihu area Wai-Shuang-His area where are located nearby Yangmingshan National Park in Taipei, Taiwan. Data were collected in 2013 and 401 valid responses were collected. There are six factors as physical environment: Aesthetics, Ambient Conditions, Spatial Layout, Service Staff, Landscape, and Entertaining Facilities. The servicescape elements positively influence customers' satisfaction. Aesthetics, Service staff, Landscape, and Entertaining Facilities play key factors to influence satisfaction.
關聯:	華岡農科學報； 36期 (2015 / 12 / 01) ， P15 - 30
显示于类别:	[農學院] 學報-華岡農科學報

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