美學經濟時代正在來臨，現代的企業除了生產具備必要功能性的產品之外，產品更須透過創意與設計 加值成為具備感質內涵的文創產品。由於人類大腦本能的就喜歡具美感且愉悅的事物，藉由美感及創 意設計可以讓人們以潛意識及喜歡美的本能接近產品，因此產品設計不再只是滿足使用者需求的功能 而已，對於使用時的心境更需要模擬考量，當今消費者需求已進一步延展到產品背後無形的意義與認 同感。成功的產品設計滿足用戶的情感需求並超越實用價值，結合「情感」到產品設計中，並與使用 者進行情感交流已成為二十一世紀的設計潮流。產品設計除了應有的「品質」外，未來應利用「感質」 要素（Qualia），魅力、美感、創意、精緻與工學加值設計以強化產品附加價值。本研究計畫以感質要 素應用於文創產品為研究標的，建立一套感質要素轉換為文創產品的設計模式，提供給設計師在設計 文化創意產品過程中的參考指標。
In the era of aesthetic economy, in addition to producing functional products, modern enterprises must employ the value addedness of creativity and design to produce innovative cultural and creative products with qualia factors. The human brain instinctively enjoys aesthetic objects; through aesthetic and creative design, people can subconsciously be attracted to aesthetic products. Therefore, in addition to meeting the requirements of users, their feelings must be considered during product design. Currently, both the intangible meaning of products and consumer identification with products should be considered in order to meet consumer requirements. Successful product design meets users’ affective requirements and exceeds the practical value of a product. The integration of user feelings and product design and the exchange of feelings among users are common design trends in the twenty-first century. In addition to quality, product design should include qualia factors (i.e., aesthetics, beauty, creativity, delicacy, and engineering) to enhance the added value of products. In the present study, qualia factors were applied to designing cultural and creative products and to developing a design model in which qualia factors were converted into cultural and creative products. The results of this study may serve as a reference for designers in designing cultural and creative products.
