Influential Factors for Team Reflexivity and New Product Development

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 期刊論文 > Item 987654321/39385

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/39385

Title:	Influential Factors for Team Reflexivity and New Product Development
Authors:	Wu, WY (Wu, Wann-Yih) Rivas, AAA (Rivas, Adriana A. Amaya) Liao, YK (Liao, Ying-Kai)
Contributors:	國企系
Keywords:	existing knowledge NPD success procedural justice task familiarity team conflict team reflexivity
Date:	2017-06
Issue Date:	2018-02-21 16:11:57 (UTC+8)
Abstract:	Despite the important influence of team reflexivity on new product development (NPD) success, a thorough analysis of its key antecedents, mediators, and moderators is lacking in the literature. Using cognitive fit theory, knowledge management perspective, justice theory, and self-verification theory, this study proposed that existing knowledge, task familiarity, and procedural justice are three of the vital factors that lead to NPD success by encouraging team reflexivity. This study also examined the effects of team conflict on team reflexivity and NPD success. Survey data were collected from 254 NPD team members, and these data were then analyzed using the PROCESS Macro from SPSS and the partial least squares (PLS) approach. The results of this study showed that the three aforementioned factors play a significant role in NPD success. The importance of team conflict was then examined, and the results showed that when relationship conflict is higher, the effect of team reflexivity on NPD success tends to be weaker.
Relation:	PROJECT MANAGEMENT JOURNAL 卷: 48 期: 3 頁碼: 20-40
Appears in Collections:	[企業管理學系暨國際企業管理研究所] 期刊論文

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