探討電影行銷的媒體策略對國產電影票房的影響

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Title:	探討電影行銷的媒體策略對國產電影票房的影響 The Influence of Media Strategy of Movie Marketing to Box Office Revenues for Taiwanese Films
Authors:	羅雁紅林谷峻季恩揚
Contributors:	廣告系
Keywords:	文化創意產業國產電影媒體策略電影行銷電影票房 Cultural and creative industry Taiwanese movies Box office revenue Media strategy Movie marketing
Date:	2016-04
Issue Date:	2017-11-10 09:31:54 (UTC+8)
Relation:	文化事業與管理研究 14 2016.04[民105.04] 頁19-36+36_1
Appears in Collections:	[Department of Advertising ] journal articles

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