文化大學機構典藏 CCUR:Item 987654321/38577
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/38577


    Title: 「救急」的媒介溝通效果:以災難新聞為例
    The Media Communicative Effect of Helping in an Emergency: An Example of Disaster News
    Authors: 羅雁紅
    鍾宜珈
    Contributors: 廣告系
    Keywords: 不確定性
    立即直接利他意願
    向下比較
    災難新聞
    急迫性
    Disaster news
    Uncertainty
    Promptly directive altruistic intention
    Downward social comparison
    Urgency
    Date: 2016-10
    Issue Date: 2017-11-10 09:27:41 (UTC+8)
    Relation: 傳播與社會學刊 38 2016.10[民105.10] 頁37-82
    Appears in Collections:[Department of Advertising ] journal articles

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