2008年我國總統選舉廣告策略分析

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/38557

Title:	2008年我國總統選舉廣告策略分析 A Explorative Study of Campaign Advertising Strategy in The 2008 Presidential Election on Taiwan: A Functional Theory Approach
Authors:	鈕則勳
Contributors:	廣告系
Keywords:	競選廣告 2008年總統選舉競選廣告功能論電視及報紙廣告 Campaign communication Political advertising The election in 2008 Campaign strategy The functional theory of political campaign discourse
Date:	2011-10
Issue Date:	2017-11-08 10:58:17 (UTC+8)
Relation:	視聽傳播復刊1=43 2011.10[民100.10] 頁37-86
Appears in Collections:	[Department of Advertising ] journal articles

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