山寨手機消費者行為研究--再購買意願之觀點

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/38377

Title:	山寨手機消費者行為研究--再購買意願之觀點 Consumer Behavior in Cheap Copy Cell Phone: A Perspective of Repurchase Intention
Authors:	莊伯仲葉滕騏
Contributors:	新聞系
Keywords:	山寨手機品牌認知破壞性創新再購買意願 Cheap copy cell Brand cognition Consumer behavior Disruptive innovation Repurchase intention
Date:	2014-12
Issue Date:	2017-10-24 11:58:29 (UTC+8)
Relation:	視聽傳播復刊3=45 2014.12[民103.12] 頁77-106
Appears in Collections:	[Department of Journalism & Graduate Institute of Journalism] journal articles

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