Life-long learning, a contemporary ideology and learning concept that firstly introduced by American scholar R.M. Hutchins back in 1968, has given a brand new perspective towards the definitions of learning and what education required to achieve. According to Hutchins’ methodology, the advantages of the learning environment in continue education environment other than what mainstream education system is able to provide and share the substantial influence towards the progress of life-long learning.
This thesis has targeted specifically in terms of learning that how perception service quality could directly and indirectly affects learners satisfaction while learning within the School of Continuing Education Chinese Culture University.
Within the 320 questionnaires distributed we have received 286 respondents and only 5 invalid questionnaires. The respondents rate are 90.94%. This study has discovered that the service quality does have positive impact towards customer’s learning experience. Considering the relationship quality as the mediator has profoundly influence towards customer’s satisfactions. In order to strengthen the positive learning experience to achieve learners’ satisfaction, the School of Continuing Education Chinese Culture University and other alternative education service provider require to amplify this part of services in order to achieve the goals as a satisfactory education service provider. This analysis is enable to provide the feasible case reviews under the theoretical foundation framework as a referential solution for current and future continue education provider and related personnel to review and compare what they have achieved currently. Consequently this research paper could assist any further studies as an adequate research paper or case study to understand how to conduct and perform as a successful alternative education provider.
Key words：Service Quality、Relationship Quality、Customer Satisfaction、Continue Education
