臺灣地區節能產品使用滿意度與購買意願之研究

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题名:	臺灣地區節能產品使用滿意度與購買意願之研究 An Inquiry into Consumers' Purchase Decisions of Energy Conservation Products in Taiwan
作者:	戴中擎黃信達林宛蓉傅恆德劉正
贡献者:	財金系
关键词:	節能產品消費者使用滿意度問卷調查 Energy conservation products User satisfaction Questionnaire survey
日期:	2014-09
上传时间:	2017-08-30 14:46:08 (UTC+8)
摘要:	為了落實環境保護、推廣節能減碳、減少能源浪費、並增加國家整體競爭力，節能產品的推廣使用是現階段我國勢在必行的工作。本研究利用問卷電訪及實地訪察通路的方式，對臺灣地區消費者選購節能產品的動機、行為、與使用滿意度進行全面的研究。本研究發現東部地區的民眾購買節能產品的比例最高；在教育程度的差異上，教育程度愈高者購買比例愈高；而女性主要決策者購買節能產品的比例較男性為高。本研究也分析了通路及節能知識的影響，發現節能知識愈佳者以及愈常在傳統電器行購買家電者購買節能產品的傾向愈高。此外，本研究也發現「大型節能家電」和「大型傳統家電」對受訪者的替代彈性是最低的；相反地，對受訪者而言「生活小家電」及「照明燈具」的替代性則相對較高。根據以上研究發現，本研究進一步提出具體的政策及推廣建議，期能進一步提高我國節能產品的購買及使用率。 Promoting the consumption of energy conservation products has been one of the core issues of alleviating human’s impact to global climate in recent years. However, effort could be in vain if we do not have a complete understanding of the factors influencing the public’s consumption choice between traditional products and energy conservation ones. This study aims at providing a comprehensive investigation into the factors behind people’s consumption behavior in Taiwan. By using questionnaire method and interviews, we successfully identify several factors that contribute to the purchase decisions of energy conservation products. Our results show that education level, the level of knowledge and awareness of the energy label system, and the customs of purchasing products through the channels of brand shops are all positive factors contributing to the purchasing behavior. Also, females and inhabitants of the east part of Taiwan tend to buy energy conservation products more than males and habitants of other areas. Furthermore, by comparing respondents’ willingness to accept and willingness to pay, we find that consumers take different attitudes towards energy-conserving products in different product categories. Based on our findings, this study also makes policy suggestions as to how we can improve the sales of energy conservation products in the future.
關聯:	臺灣能源期刊 1:4 2014.09[民103.09] 頁463-488
显示于类别:	[財務金融學系 ] 期刊論文

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