文化大學機構典藏 CCUR:Item 987654321/37839
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/37839


    Title: 消費者對集郵票品購買意願之探討
    A Study of Consumers' Purchase Intention on Stamps and Other Philatelic Items
    Authors: 張力
    侯啟娉
    林翠蓉
    閻宗達
    Contributors: 財金系
    Keywords: 集郵票品
    購買意願
    產品涉入
    Stamps
    Purchase intention
    Product involvement
    Date: 2015-03
    Issue Date: 2017-08-28 09:10:36 (UTC+8)
    Relation: 績效與策略研究 12:1 2015.03[民104.03] 頁93-116
    Appears in Collections:[Department of Banking & Finance ] periodical articles

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