服務保證、服務失誤歸因對消費者再購意願影響之研究

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/37261

Title:	服務保證、服務失誤歸因對消費者再購意願影響之研究 The Effects of Service Guarantee and Service Failure Attribution on Customers' Repurchase Intention
Authors:	鄭紹成黃琪雯王雪瀞
Contributors:	國貿系
Keywords:	服務保證服務失誤歸因理論再購意願 Service guarantee Service failure Attribution theory Repurchase intention
Date:	2007-06
Issue Date:	2017-08-10 11:00:37 (UTC+8)
Relation:	服務業管理評論 3:1 2007.06[民96.06] 頁43-80
Appears in Collections:	[Department of International Trade 7 Graduate Institute of International Trade ] periodical articles

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