大臺北地區民眾對非營利組織捐款行為與幸福感之相關研究

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Title:	大臺北地區民眾對非營利組織捐款行為與幸福感之相關研究 A Study on the Relationship between Donation Behavior and Happiness of citizens to Non-Profit Organizations in the Great Taipei Area
Authors:	林辰晏
Contributors:	生活應用科學系碩士在職專班
Keywords:	大臺北地區民眾捐款行為幸福感 zitizens in Greater Taipei area donation behavior well-being
Date:	2017
Issue Date:	2017-08-09 14:31:10 (UTC+8)
Abstract:	本研究旨在探討大臺北地區民眾對非營利組織「捐款行為」與「幸福感」現況，並分析不同「個人背景變項」民眾之「捐款行為」與「幸福感」之差異情形，進而探討其「捐款行為」與「幸福感」之相關性。本研究係採問卷調查法，以大臺北地區15歲以上曾經捐款的民眾為研究之母群體，採「立意抽樣」方式，總計有效問卷500份。據以探討民眾之個人基本變項的不同，其在「捐款行為」與「幸福感」上是否有顯著差異。研究工具包括「個人背景資料」、「捐款行為問卷」、「幸福感問卷」三部分。所得資料以社會科學統計套裝軟體SPSS 20.0 版，進行描述性統計、獨立樣本 t 檢定、單因子變異數分析、雪費事後比較、皮爾森積差相關進行統計分析。研究結果如下：一、大臺北地區民眾之整體捐款行為以「利他」構面為最佳，其次是「利己」；整體幸福感以「人際關係」構面為最佳，其次依序為「生活滿意」、「自我肯定」，最低為「身心健康」。二、大臺北地區民眾之整體「捐款行為」會因性別、教育程度、月收入與捐款時採用具名/不具名方式不同，而有.05~.001的顯著差異。三、大臺北地區民眾之整體「幸福感」會因年齡、居住地區、教育程度、婚姻狀態、工作情形、月收入、收入增加時，我會增加捐款金額、收入減少時，我一樣會捐款、捐款方式與每年捐款總金額不同，而有.05~.001的顯著差異。四、大臺北地區民眾之整體「捐款行為」與整體「幸福感」呈極顯著正相關，亦即捐款行為同意度愈高者，其幸福感程度愈高。最後，歸納研究結果，提出建議供政府部門、非營利組織以及未來研究者做為參考。 The purpose of this study was to investigate “donation behavior” to non-profit organizations and “well-being” of citizens in Greater Taipei area. Differences across “background variables” and the correlation between “donation behavior” and “well-being” were further analyzed. The questionnaire survey method was adopted. The subjects were citizens in Greater Taipei who were above 15 years old and had made a donation before. Using “purposive sampling” method, a total of 500 valid responses were expected. With the sample, differences in “donation behavior” and “well-being” across background variables could be analyzed. The research instrument consisted of three parts, including “Basic data of the participant”, “Questionnaire on donation behavior”, and “Questionnaire on well-being”. The collected responses were analyzed with SPSS 20.0 using descriptive statistics, independent-sample t-test, one-way ANOVA, Scheffe's post-hoc comparison, and Pearson product-moment correlation. The results were as follows: 1. Among the dimensions of donation behavior, citizens in Greater Taipei area scored highest in the “altruistic” dimension, which was followed by the “egoistic” dimension. In overall well-being, the score for the “interpersonal relationship” dimension was the highest, followed by “life satisfaction” and “self-recognition”, with the score for “physical and mental health” being the lowest. 2. The “donation behavior” of citizens in Greater Taipei area varied significantly at .05~.001 by gender, education degree, monthly income, and whether the donation is anonymous or not. 3. The “well-being” of citizens in Greater Taipei area varied significantly at .05~.001 by age, area of residence, education degree, marital status, job status, monthly income, intention to increase donation when the income increases, intention to donate when the income decreases, donation method, and non-fixed amount of annual donation. 4. A best significantly positive correlation between “donation behavior” and “well-being” was observed, suggesting that people who more agreed to “donation behavior” tended to have a higher level of “well-being”. Finally, based on the results, suggestions for government departments, non-profit organizations,the Greater Taipei area citizens and future researchers were proposed.
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