從價值共創觀點探討流浪犬中途之家可持續營運模式

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/37144

Title:	從價值共創觀點探討流浪犬中途之家可持續營運模式 An Exploratory Study on the Sustainable Business Model for Stray Dog Halfway House: The Value Co-Creation Perspective
Authors:	林秋梅
Contributors:	資訊管理學系碩士在職專班
Keywords:	中途之家可持續社會企業價值共創 stray dog halfway house sustainable social enterprise value co-creation
Date:	2017-07-24
Issue Date:	2017-08-08 14:34:44 (UTC+8)
Abstract:	近年來使用者與企業共同參與創造產品或服務之作法越來越受到關注，於焉讓價值共創觀點被視為有機會回應非營利組織無法有效確保可持續經營挑戰的課題。本研究聚焦流浪犬中途之家的營運模式，希望從價值共創觀點，分析其轉型過程，釐清典型的中途之家如何成功轉型成社會企業建立效利用現成資源與自有資源達到持續營運的模式。本研究透過個案研究，針對沛邦科技進行探討，研究發現，要能共創價值，除了人與人的互動，還需有周圍事物作為媒介，其中，透過社群平台達到共創共享便是一種有效的模式。此外，研究結論亦顯示，流浪犬中途之家確實能透過價值共創的互動模式來創建新價值，而且以此歷程為基礎，便能在互動中產出滿足不同利害關係人的有形或無形價值，從而達到可持續營運的目標。 As co-production has been regarded as modern approaches for successful innovation, how not-for-profit organizations apply the value co-creation strategy for ensuring their sustainability is then regarded as a key issue. In order to help bridge the current research gap, this thesis has its emphasis how stray dog halfway houses shape sustainable business models through leveraging resources from stakeholders. To provide an in-depth understanding on the evolution path, this thesis analyzes PETALKR, a representative start-up stray dog halfway house, through the case study method. To fulfill the nature of value co-creation and the requirements of triangulation, 15 stakeholders with different positions are interviewed. Based on the analysis, this thesis argues that in addition to interactions amongst people, co-creation through effective manners is one necessary pre-request; and, social community is believed one representative case. In addition, findings of this thesis reveal that stray dog halfway houses are able to sustain through innovative value co-creation practices; and the impact is especially significant when stakeholders are willing to shaping positive, continuous interactions and contributions right after they perceive unexpected or new values during the interactive value co-creation processes.
Appears in Collections:	[Department of Information Management & Graduate Institute of Information Management] Thesis

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