品牌延伸相似度與品牌延伸評估關係：自我監控特質之角色

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/37132

Title:	品牌延伸相似度與品牌延伸評估關係：自我監控特質之角色 The Direct and Interactive Effects of Self-monitoring and Brand Similarity on Brand Extension Evaluation
Authors:	林少龍黃榆仁陳曉天
Contributors:	國貿系
Keywords:	延伸相似度自我監控特質品牌延伸評估 Extension similarity Self-monitoring Brand extension evaluation
Date:	2008-01
Issue Date:	2017-08-08 12:04:39 (UTC+8)
Relation:	樹德科技大學學報 10:1 2008.01[民97.01] 頁289-309
Appears in Collections:	[Department of International Trade 7 Graduate Institute of International Trade ] periodical articles

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