文化大學機構典藏 CCUR:Item 987654321/37035
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/37035


    Title: 以訪談法探索線上遊戲消費者購買決策程序與轉換因素
    The Exploratory Research of On-Line Game Consumer Purchasing Decision Process and Switching Factors
    Authors: 駱少康
    汪志堅
    方文昌
    Contributors: 國貿系
    Keywords: 線上遊戲
    消費者決策程序
    轉換因素
    On-line game
    Consumer decision process
    Factors of switching behavior
    Date: 2005-09
    Issue Date: 2017-08-03 10:55:42 (UTC+8)
    Relation: 電子商務研究 3:3 民94.09 頁289-305
    Appears in Collections:[Department of International Trade 7 Graduate Institute of International Trade ] periodical articles

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