台灣消費者對發熱衣素材認知之研究

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Title:	台灣消費者對發熱衣素材認知之研究 The Study of Customer's Cognition of Heat-generating Clothing on Materials in Taiwan
Authors:	吳文演劉綺君
Contributors:	紡工系
Keywords:	發熱衣保溫 Heat-Generating Clothing Warmth
Date:	2016-06
Issue Date:	2017-06-27 10:03:45 (UTC+8)
Abstract:	本研究分析結果顯示，大部分受訪者未曾購買過發熱衣，但對於將來購買的意願高，而且有購買發熱衣經驗的消費者，續購性與親友推薦意願都頗高，顯示出發熱衣在台灣巿場有擴展的趨勢和持續發展的空間。另外，交叉分析結果顯示，受訪者對於發熱衣的保溫特性之認知普遍不高，並認為發熱衣與時尚流行性之關連性頗低，主要認為發熱衣是以健康性訴求為主。 This survey shows that most of the interviewees never bought a heat-generating clothing but are willing to buy one in the future. Moreover, the consumers who have bought a heat-generating clothing expressed that they will buy again and recommend to their family and friends. We can see the heat-generating clothing is expanding and developing in Taiwan market. Furthermore, the result of cross analysis shows us that the interviewees generally do not have enough knowledge of how heat-generating clothing can help us stay warm. They also consider that the heat-generating clothing has low relation to fashion. In fact, they primarily think its demand is health reasons.
Relation:	華岡紡織期刊； 23卷5期 (2016 / 06 / 01) ， P319 - 326
Appears in Collections:	[Department of Textile Engineering ] Journal of the Hwa Gang Textile

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