Female Consumer Preference for Scented Textile Products

文化大學機構典藏 CCUR > 理工學院 > 工學院 > 紡織工程學系 > 學報-華岡紡織期刊 > Item 987654321/36313

請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/36313

題名:	Female Consumer Preference for Scented Textile Products
作者:	Lin, Shu Hwa Sun, Xing
貢獻者:	紡工系
關鍵詞:	Scented Textiles Tactile Ethnic
日期:	2016-10
上傳時間:	2017-06-26 13:33:28 (UTC+8)
摘要:	Determine the role of ethnicity in product evaluation of scented textiles by three ethnic female groups. Compare differences in product evaluation using the sense of smell only, appearance and touch only or a combination of smell, appearance and touch. Experimental design involving monitored product evaluations of both 12 scented and unscented textiles by females from three ethnic backgrounds. Evaluations took place under 3 conditions: smell, look/touch, and smell/look/touch. Quota sampling was used to recruit 120 female consumer subjects from a metropolitan area in Hawaii with a quota of 40 from each of three ethnic groups: Caucasian, Chinese, and Hawaiian. Ethnicity was determined by the subject's response to an ethnicity question. Descriptive data analysis, one way ANOVA, and chisquares were used to analyze differences in product evaluations based on ethnicity of the respondent and based on which sensory stimuli were present in the evaluation. Product evaluations varied among the ethnic groups and were affected by the types or combinations of sensory stimuli. Three main themes emerged: the influence of significant consumer decision of scented textiles' olfactory, visual and tactile, and all factors of smell, tactile, and visual.
關聯:	華岡紡織期刊； 23卷7期 (2016 / 10 / 01) ， P438 - 448
顯示於類別:	[紡織工程學系] 學報-華岡紡織期刊

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
index.html		0Kb	HTML	134	檢視/開啟

檢視Licence

在CCUR中所有的資料項目都受到原著作權保護.

資料載入中.....