線上旅遊網站橫幅廣告之顏色對點閱意願及廣告態度影響之研究—以性別為干擾變數探討

CCUR > College of Business > Department of International Trade 7 Graduate Institute of International Trade > Thesis > Item 987654321/3606

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/3606

Title:	線上旅遊網站橫幅廣告之顏色對點閱意願及廣告態度影響之研究—以性別為干擾變數探討
Authors:	陳正宣
Contributors:	國際貿易學系
Date:	2009
Issue Date:	2010-06-28 11:00:31 (UTC+8)
Appears in Collections:	[Department of International Trade 7 Graduate Institute of International Trade ] Thesis

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