文化大學機構典藏 CCUR:Item 987654321/36057
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 47121/50987 (92%)
造访人次 : 13825878      在线人数 : 308
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于CCUR ‧ 管理 到手机版


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/36057


    题名: Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator
    作者: Hsu, CL (Hsu, Chia-Lin)
    Yu, LC (Yu, Li-Chen)
    Chang, KC (Chang, Kuo-Chien)
    贡献者: 國企系
    关键词: Online customer reviews
    Regulatory focus
    Product type
    Purchase intention
    Perceived justice
    日期: 2017-04
    上传时间: 2017-04-28 13:33:25 (UTC+8)
    摘要: This study aims to investigate the effects of online customer reviews, regulatory focus, and product type on purchase intention, as well as the effect of whether purchase intention is moderated by perceived justice. Experiment 1 compares the effects of regulatory fit and regulatory non-fit on purchase intention after a consumer is exposed to online customer reviews. Experiment 2 examines whether product type (i.e. 'search goods' versus 'experience goods') moderates the relationship between regulatory fit (or non fit) and purchase intention for a consumer who has been exposed to online customer reviews. Additionally, in Experiment 2, the moderating role of perceived justice in the link between regulatory fit (or non-fit) and purchase intention is explored. The findings of Experiment 1 indicate that regulatory fit has a more significant effect on purchase intention than the non-fit condition. The results of Experiment 2 also confirm that regardless of regulatory fit, consumers have a lower purchase intention for search goods than for experience goods after exposure to negative online customer reviews. Finally, this study reveals that consumers with high perceived justice demonstrate higher purchase intention compared with consumers with lower perceived justice, regardless of regulatory fit effect or product type. (C) 2016 Elsevier Ltd. All rights reserved.
    關聯: COMPUTERS IN HUMAN BEHAVIOR 卷: 69 頁碼: 335-346
    显示于类别:[企業管理學系暨國際企業管理研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML225检视/开启


    检视Licence

    在CCUR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈