文化大學機構典藏 CCUR:Item 987654321/36050
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 46867/50733 (92%)
造訪人次 : 11890924      線上人數 : 691
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    主頁登入上傳說明關於CCUR管理 到手機版


    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/36050


    題名: Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan
    作者: Hsu, CL (Hsu, Chia-Lin)
    Chen, MC (Chen, Mu-Chen)
    Kikuchi, K (Kikuchi, Kazuo)
    Machida, I (Machida, Ippei)
    貢獻者: 國企系
    關鍵詞: Social shopping
    Website quality
    Relationship quality
    Purchase intention
    日期: 2017-07
    上傳時間: 2017-04-28 12:59:09 (UTC+8)
    摘要: As the market potential of social shopping is increased by social networking sites (SNSs), the social shopping research can be interesting and valuable for social shopping firms to clearly understand the determinants affecting consumers' purchase intention toward social shopping sites (SSSs). The objectives of this study are to examine consumers' purchase intention toward a target SSS in different countries and to understand these differences from a cross-cultural perspective. In order to explore the cross-cultural differences in consumers' purchase intention toward a target SSS, we propose an analytic framework that consists of website quality (i.e. system, information, and service quality) and relationship quality (i.e. satisfaction, commitment, and trust) that the SSS provides. To identify the determinants of purchase intention of SSS, large-scale online surveys were conducted in Taiwan and Japan simultaneously with the same questionnaire. Results show that perceptions of the two types of quality for a target SSS are significantly different between Taiwan and Japan, and effects of the quality types on the degree of purchase intention derived from the SSS also vary across the two countries. This paper ends with a discussion and limitations of the study results, as well as future research directions. (C) 2016 Elsevier Ltd. All rights reserved.
    關聯: TELEMATICS AND INFORMATICS 卷: 34 期: 4 頁碼: 326-338
    顯示於類別:[企業管理學系暨國際企業管理研究所] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML427檢視/開啟


    在CCUR中所有的資料項目都受到原著作權保護.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋