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https://irlib.pccu.edu.tw/handle/987654321/35885
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題名: | Creative experiences, memorability and revisit intention in creative tourism |
作者: | Hung, WL (Hung, Wei-Li) Lee, YJ (Lee, Yi-Ju) Huang, PH (Huang, Po-Hsuan) |
貢獻者: | 觀光系 |
關鍵詞: | sense of achievement unique learning interaction with instructors mediating effects memorability |
日期: | 2016-07 |
上傳時間: | 2017-04-13 09:41:16 (UTC+8) |
摘要: | The objective of this study was to identify hypothesised relationships among creative experiences, memorability, and revisit intentions in creative tourism. Face-to-face questionnaire survey was adopted and 399 valid questionnaires were collected in the pottery town of Yingge in Taiwan. The results show significantly positive relationships among creative experiences, memorability, and revisit intentions. Structural equation modelling analysis verified that memorability fully mediated the effect of creative experiences on revisit intentions. The study suggests that memorability may be a more appropriate predictor to revisit intentions, particularly in the case of creative activities. |
關聯: | CURRENT ISSUES IN TOURISM 卷: 19 期: 8 頁碼: 763-770 |
顯示於類別: | [觀光事業學系暨研究所 ] 期刊論文
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