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https://irlib.pccu.edu.tw/handle/987654321/35877
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| 題名: | Evaluating the Improvement of Sustainability of Sports Industry Policy Based on MADM |
| 作者: | Hu, KH (Hu, Kuang-Hua)
Chen, FH (Chen, Fu-Hsiang)
Tzeng, GH (Tzeng, Gwo-Hshiung) |
| 貢獻者: | 會計系 |
| 關鍵詞: | sustainability
sports industry policy
improvement strategies
MADM
DEMATEL
VIKOR |
| 日期: | 2016-07 |
| 上傳時間: | 2017-04-12 15:41:48 (UTC+8) |
| 摘要: | The influence of globalization on sports has turned out to be a popular issue widely discussed by researchers. Improvement to the sustainability of sports industry policy is an important and challenging issue, and related are inherently multiple attribute decision making (MADM) problems that can be strategically important to economic systems. The purpose of this study is to set up a new sustainability sports industry policy evaluation model that addresses the main causal factors and amends the priorities. A MADM model is combined with DEMATEL, DANP, and VIKOR for the evaluation and improvement of the sustainability of sports industry policy. The improvement priorities according to the domain expert interviews are in the following order: promotion and assistance of government policy (A), sports venues and facilities (D), enterprise sponsorship of sports quality (E), expert human resources (B), and finally sports competitions and events (C). |
| 關聯: | SUSTAINABILITY 卷: 8 期: 7 文獻號碼: 606 |
| 顯示於類別: | [會計學系暨研究所 ] 期刊論文
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