本研究主要探討居家托育服務中心主管對市場導向、組織承諾與組織績效之關係研究，研究目的為：一、探討台閩地區居家托育服務中心市場導向、組織承諾與組織績效的內涵之現況及在基本變項之差異情形。二、台閩地區居家托育服務中心市場導向、組織承諾對組織績效之預測性。三、驗證台閩地區居家托育服務中心市場導向、組織承諾與組織績效之因果路徑模式。本研究採問卷調查進行研究資料蒐集，以台閩地區居家托育服務中心主管為研究對象，採自填是問卷進行資料的收集，共發出問卷71份，回收問卷51份，回收率71.8%，有效問卷51份，有效回答率100%。依問卷調查資料分別以「描述性統計」、「單因子變異數分析」、「逐步多元迴歸分析」、「徑路分析」等方法進行分析與驗證，本研究結果如下：
一、以「受托家長（或保母）的申訴往往是本中心最重視的課題」、「本中心瞭解登記在案托育人員的優劣勢」及「家長需求動態是本中心增加新托育內容的主要依據」為市場導向在情報產生、情報傳播與情報回應為分布最高之題項。
二、以「托育服務中心員工之間會互相支援協助完成任務」、「托育服務中心員工經常性提出離職之要求及托育服務中心員工經常表達對中心之不滿程度」及「托育服務中心員工對中心事務之關心程度較高」為組織承諾在努力承諾、留職承諾與價值承諾為分布最高之題項。
三、以「中心經費使用能符合業務發展需求，並定期評估經費分配與執行效益」、「本托育服務中心定期召開研討會議，且記錄完備」、「本托育服務中心建立符合法令規定之人事制度」及「本托育服務中心創造以托育人員及家長為本位的服務內容」為組織績效在財務、顧客、內部流程及學習與成長分布最高之題項。
四、在市場導向、組織承諾與組織績效對基本變項的差異性分析中顯示大部分未有差異性存在；唯有服務年資差異，在居家托育服務中心主管服務年資在5年以上對市場導向量表之情報回應高於3~5年。
五、在預測力分析發現：情報產生可預測努力承諾14.5%的變異數；服務年資1可預測留職承諾13.4%的變異數；情報回應及情報傳播可預測價值承諾可預測25.3%的變異數；價值承諾可預測財務可預測11.1%變異數；價值承諾及努力承諾可預測顧客可預測37.6%變異數；努力承諾可預測內部流程可預測19.6%變異數；價值承諾及努力承諾可預測學習與成長37.1%變異數。綜合上述自變項對依變項預測力大約在11~38%之間。
六、市場導向、組織承諾對組織績效具有因果模式存在。
This study mainly explores the association of marketing orientation, organization commitment and organization performance in the family daycare service centers from administrators’ perspectives. The research aims are: 1. Exploring descriptive data of marketing orientation, organization commitment and organization performance in the family daycare service centers of Taiwan area; 2. Examining the differences among basic variables of marketing orientation, organization commitment and organization performance in the family daycare service centers of Taiwan area; 3. Exploring the explained variance of marketing orientation, organization commitment toward organization performance in the family daycare service centers of Taiwan area; and 4. Verifying the path model among marketing orientation, organization commitment and organization performance in the family daycare service centers of Taiwan area.
This study adopts questionnaire survey to gather data and the subjects are selected from daycare service of Taiwan area. The final subjects are 51 with 71.8% valid return rate from 71 mail questionnaires. Descriptive statistics, independent t test, one-way between ANOVA, stepwise regression analysis and path analysis are used for testing hypotheses. The results are:
1.“Appealing is the most important concern in the “ Information Production” construct in the family daycare service centers; “The strength and weakness of registered caregivers within the family daycare service centers” is the most important concern in the “ Information Broadcasting ” construct in the family daycare service centers; and “Dynamic needs of parents is the main basis to increase daycare service content” is the most important concern in the “ Information Response ” construct in the family daycare service centers.
2. “Caregivers are able of giving mutual assistance to accomplish tasks of daycare centers” is the most important concern in the “ Effort Commitment ” construct in the family daycare service centers; Caregivers always request for turnover and express their dissatisfaction to the daycare centers” is the most important concernin the “Intention to Stay Commitment” construct in the family daycare service centers; and “Caregivers are concerned about affairs in the family daycare service centers” is the most important concern in the “Value Commitment” construct in the family daycare service centers
3. “The budget of the family daycare centers is corresponded with task development needs and regularly evaluated” is the most important concern in the “Finance” construct in the family daycare service centers; “There are regular seminars held with thorough records” is the most important concern in the “Customer” construct in the family daycare service centers; “There are legislated personnel institutions” is the most important concern” in the “Interior Procedure” construct in the family daycare service centers; and “The family daycare centers provide parent-based services” is the most important concern in the “Learning and Development” construct in the family daycare service centers.
4. There are mostly no differences existed among basic variables with marketing orientation, organization commitment and organization performance. Only service year existed differences in the construct of “Information Response”, indicating that over five-year service is higher than that service year between 3 and 5 years.
5. The predictive variable to “Effort Commitment” is “Information Production” with 13.4% variance predicted; The predictive variables to “Value Commitment” are “Information Response” and “Information Broadcasting” with 25.3% variance predicted; The predictive variable to “Finance” is “Value Commitment” with 11.1% variance predicted; The predictive variables to “Customer” are “Value Commitment ” and “Effort Commitment” with 37.6% variance predicted; The predictive variable to “Interior procedure” is “Effort Commitment” with 19.6% variance predicted; and The predictive variables to “Learning and Development ” are “Value Commitment” and “Effort Commitment” with 37.1% variance predicted. To sum up, the independent variables to the dependent variables can predict between 11 to 38%.
6. There is path model existed among market orientation, organization commitment and organization performance.
