國家形象對國家產品形象和服務滿意的影響-以蒙古為例

CCUR > College of Business > Department of Tourism & Graduate Institute of Tourism Industry > Thesis > Item 987654321/35828

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/35828

Title:	國家形象對國家產品形象和服務滿意的影響-以蒙古為例 The Influence on Country Image to Country Product Image and Service Satisfaction- An Example of Mongolia
Authors:	貝米可
Contributors:	觀光事業學系
Keywords:	Mongolian international airport service quality country image product image
Date:	2016
Issue Date:	2017-04-07 16:13:59 (UTC+8)
Abstract:	One of the most important part of Airline industry is Airport. Passenger needs Airport to move places to another place rapidly conveniently and safety. Tourism and Airline industry is all of from service. Earlier studies of airport service levels focused on operational standards defined by queuing time, service lead time, space, physical facilities, and so on. However, there is a move towards a more passenger-orientated mindset, which is a welcome change for today’s highly competitive air transport market. The overall airport experience perceived and recollected by international travelers may have a significant impact by either promoting or discouraging the further development of international tourism and business activities in the corresponding country. Stronger consumer awareness means that passengers pay more attention to the details of services. The purpose of this study is to explore the country image is influenced airport service satisfaction. This study applied a quantitative method that surveyed Foreigners who have been visited in Mongolia also to know about Mongolian International airport. Moreover this study also found that service quality of airport has a relationship with Mongolian country image, and improving International airport’s service. Study method collects questionnaires from 300 foreigners living in Taiwan and the data is analyzed by conjoint analysis method. Country Image and Product Image is dependent variable, Airport service satisfaction is dependent variable.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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