| 摘要: | 近年網路科技的快速變動，使電子商務普及社會大眾並成為企業提升競爭力的現代經營模式。然而電子商務營運範圍廣泛，需要有高素質的策略團隊，也需要技術與行銷管理等專業結合，有鑒於此，於電子商務整體服務交易型態中，採專案型態之企業團隊整合與專案管理運作效能日趨關鍵。
本研究主要目的為探討電子商務從業人員專案管理能力、工作動機與工作績效間之關係。針對電子商務專業領域中之經營策略規劃、內容管理設計、業務售前售後服務、行銷企劃及業務交易、維持主機設定分析管理等有關從業人員進行問卷調查，共回收有效樣本299份，運用多元迴歸統計作為檢測與分析重要的專案管理職能及工作績效影響因素。
研究結果顯示，整體而言電子商務從業人員之專案管理能力對於工作績效有正向影響效果，其中在整合管理、範疇管理、採購管理中等特定領域能力為特別顯著重要之因素。同理，電子商務從業人員的內外在工作動機因素亦正向影響工作績效，並促進專案管理能力之影響效果。本研究結果及統計分析，可提供給電子商務相關企業經營管理之參考，據以評估電子商務從業人員專案管理能力之教育訓練，以提昇人力資本及企業競爭優勢。
The rapid evolution of Internet technology in recent years makes e-commerce easily accessible to the general public and this has become a modern business model that allows companies to improve their competitiveness. However, the extensive scope of e-commerce requires a strategic team to manage the cross-discipline professionals such as technology , marketing, and management. The integration of project-based teams and the performance of project management are thus increasingly crucial to the overall service and business performance of e-commerce.
This study was designed to investigate the relationship between the project man-agement competency, job motivation and performance in people engaged in e-commerce. A questionnaire was developed for e-commerce workers in various pro-fessional aspects including business strategy planning, content management and design, sales services, marketing business sales, host settings, analysis and management. A to-tal of 299 valid questionnaire were retrieved. Multiple regression analysis was applied to the testing and analysis on important competences for project management and the factors influencing job performance.
The results suggested that, the project management competency of those engaged in e-commerce had positive influence on their work performance. The capabilities in the management of integration, scope and procurement were significantly important fac-tors. identified in this study. In addition, the internal and external motivations of those engaged in e-commerce had positive influence on work performance and thus facili-tated their influence on the project management competency. The results and statistical analysis could be a reference in e-commerce-related business management and serve as the basis for evaluation of the training of project management competenies for those engaged in e-commerce and further improvements of human capitals and corporate competitive advantages. |
