企業社會責任支出與未來財務績效：訊號假說觀點

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题名:	企業社會責任支出與未來財務績效：訊號假說觀點 Corporate Social Responsibility Expenditure and Future Financial Performance: A Perspective of Signaling Hypothesis
作者:	林竑邑
贡献者:	會計學系
关键词:	企業社會責任支出財務績效慈善假說投資假說訊號假說 Corporate Social Responsibility Expenditure Financial Performance Charity Hypothesis Investment Hypothesis Signal Hypothesis
日期:	2016-06
上传时间:	2016-08-16 11:12:24 (UTC+8)
摘要:	現今許多的企業會優先的考慮到企業社會責任，而不像過往只追求股東利潤最大化。而過往認為企業實行企業社會責任為一種慈善行為，企業把企業社會責任當成廣告或是行銷的工具，而不是自願的承擔企業社會責任。現今企業會主動的去承擔企業社會責任，認為企業社會責任是一種投資行為，認為企業社會責任是一個利己利他的行為，企業投資企業社會責任能為公司帶來收益，而企業會預期未來景氣的成長，投入更多於企業社會責任，使投資大眾能當成公司對未來景氣的訊號，表示公司看好未來的成長。本研究將針對企業社會責任的支出進行探討，企業社會責任能否改善未來財務績效，分為慈善假說、投資假說及訊號假說，探討企業社會責任支出對未來財務績效的影響。實證結果顯示：企業社會責任的支出影響公司未來財務績效，不支持慈善假說，支持投資假說；企業社會責任的支出可作為企業未來績效的信號支持訊號假說。 In the modern times more and more attention to CSR, many companies will give priority consideration to CSR, not only to the past, the pursuit of maximizing profits for shareholders. While in the past that companies implement CSR as an act of charity, the CSR as a corporate advertising or marketing tool, rather than a voluntary commitment to CSR. Today companies will take the initiative to CSR, that is an investment behavior and self-serving altruistic behavior, corporate investment CSR can bring benefits for the company, While the expected future business will boom growth, invest more in CSR. This research carries on the expenditure aiming at CSR study, the CSR can improve the finance results in future, divide into to drive for charity hypothesis and investment hypothesis and signal hypothesis inquire into the corporate social responsibility expenditure's influence of finance results for future can enable the investing public as to the economy of the company's signal, that the company optimistic about future growth. Substantial evidence result suggests, expenditure of CSR not with company in the future the finance results is related allied, don't support the charity hypothesis. The expenditure of CSR can improve company future financial performance, support investing hypothesis. The expenditures of CSR as a signal of the company's future performance support signal hypothesis.
显示于类别:	[會計學系暨研究所 ] 博碩士論文

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