Recent years, Mongolia has been developing its Hotel business. Regarding this, a lot of foreigners coming to Mongolia for business, travel, work and living. The purpose of this study is to develop practical implications for Mongolian travel websites for further. Placement marketing is sparse and unstable, mainly focusing on cognitive effects such as brand recall or recognition to gauge placement marketing effecting (e.g., Nelson, 2002). Moreover the study is to investigate the placement marketing, eWOM, perceived trust and perceived risk on Mongolian online hotel booking. Convenience sampling was adopted for this study and online questionnaires were posted on Google forms from October 14th, 2015. The study of pilot test is tested valid based on analysis with 100 samples and the final test is as well as tested significant based analysis with 422 samples with SPSS software and reached for answer of the study. For future researchers, it is suggested to involve Mongolian local customers in the survey and include more variables to broaden the study for further effectiveness.
Keywords: Mongolia, online booking, placement marketing, eWOM, perceived trust, perceived risk.
