財團法人夏荊山文化藝術基金會 「藝術公益」性質之探討

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 博碩士論文 > Item 987654321/33579

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题名:	財團法人夏荊山文化藝術基金會「藝術公益」性質之探討 The Study of Xia Jing Shan Arts and Culture Foundation in the Area of Arts for Public Service
作者:	黃詔駿
贡献者:	國際企業管理學系碩士在職專班
关键词:	藝術公益慈善公益藝術基金會經營模式 Art Benevolence Benevolence Operation Model of an Art Foundation
日期:	2016-05
上传时间:	2016-08-15 11:23:11 (UTC+8)
摘要:	本研究問題是研討財團法人夏荊山文化藝術基金會「藝術公益」性質之探討，結合相關文獻之引用及邏輯之推理與實務之觀察，以藝術做為一個手段與政府、企業、非營利組織等合作，促進社會大眾福利。面對藝術公益活絡同時，藝術家、資源提供者、受益者，期待透過學術研究讓藝術公益機制更加完善，進而建立藝術公益標竿。　　採用質性研究（Qualitative Research）途徑，以文獻分析法（Literature Review）為基礎，廣泛收集相關文獻作為研究資料的根源，同時使用深度訪談法（In-Depth Inerview），藉以獲得深度資料並與文獻分析所得結果相互對照，以便有更充分完整的資料及研究根據基礎，祈使分析論證之結果更趨於精密。　　根據研究結果，本研究發現幾個現象：一、藝術結合公益實踐人文藝術價值最大化。二、以藝術賞析分為出發點，推動社會公益為目標三、藝術公益面臨的困難：　（一）市場觸及率的拓展與擴大。　（二）品牌形象的建立與辨識度。 The study discussed on the characters of art benevolence conducted by XIA JING SHAN Arts and Culture Foundation. By literature review, logic deduction and practice observation, the study found that art plays a linking role with government, corporates and nonprofit organizations, and improves public welfare. As the benevolent activities of arts become increasingly booming, artists, resource sponsors and beneficiaries expect to perfect the system and establish models for art benevolence through academic researches. 　　Qualitative Research was adopted in the study. Data was widely collected through Literature Review, and refined data was collected from In-Depth Interview. After comparison between the findings of the two methods, the complete data base and the researching foundation were formed, aiming to make the analysis and conclusion more precise. 　　The findings of the study are listed as follows. I. The combination of art and benevolence makes the value of culture and arts to the maximum. II. The art appreciation is the starting point and the social commitments promotion is the goal. III. Challenges of art benevolence include (1) the development and expansion of the market reach; and (2) the establishment and identification of brand image.
显示于类别:	[企業管理學系暨國際企業管理研究所] 博碩士論文

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