| 摘要: | 外界對女神卡卡（Ladygaga, 1986-至今）的印象，總是「衣」不驚人死不休，卡卡曾經在星光大道上，將自己包覆在一個巨大的蛋形容器裡 ，甚至在公開場合將多片的生牛肉穿在身上，並把它當成禮服穿，加上腳踩著超級恨天高的鞋子，穿著龍蝦裝、人魚裝、青蛙裝和泡泡裝等服飾來裝扮自己，因為有如此驚世駭俗的打扮，使得外界對女神卡卡有所批判，總認為她是一位靠譁眾取寵在流行樂界生存的藝人。女神卡卡也常被新聞媒體人士帶著有色眼鏡高度地關注著，不但忽略她在音樂領域上的成就，更偏好使用存疑、輕視和藐視等方式來報導她的樂壇消息。然而，不管媒體與大眾如何地採用預設立場，這位年紀輕輕還不到三十歲的紐約女孩，在出道不過短短幾年間，便創下多項音樂方面的驚人記錄，其影響力甚至在全球化的今天，形成一種比宗教信仰還要激情的風潮，襲捲了世人的眼目。
她是葛萊美獎（Grammy Awards）的常勝軍及紀錄保持者，曾經創下英國單曲排行榜年度榜週數最久的紀錄，共計長達一百五十六週；其單曲《羅曼死》（Bad Romance, 2009）還打破美國告示牌高懸十七年的點播記錄。女神卡卡的音樂MV更是網路平臺Youtube全世界點播率最高的影片之一；西元2011年所發行的單曲《天生完美》（Born This Way），在iTunes網路音樂商店拿下二十三國同時冠軍的驚人成就。而她的官方Twitter自西元2008年3月開設以來，才短短不到三年的時間，便已超過上千萬名的追隨者，至於個人臉書，則有將近六千五百萬名粉絲。《時代》（Time）雜誌曾經將女神卡卡評選為2010年一百個最具影響力的人物之一。如此眾人難望其項背的驚人成就，加上她的個人魅力，可說比許多國際上的宗教人物還要聲勢強大，使得她的粉絲們甚至還自稱為「卡卡教」門徒，而女神卡卡當然是唯一教主。
女神卡卡不僅僅是一位拿著麥克風在舞台上演唱的歌手，事實上，她的詞曲幾乎全部都由自己一手包辦。她不但是一名音樂家，更位是全方位的藝術家，她的服裝造型、舞臺表演，甚至包括MV，大都由自己來主親自導。八〇年代的老牌搖滾女歌手辛蒂露波（Cyndi Lauper）給了女神卡卡這樣的評價：「她不是流行表演者，她本身就是表演，就是藝術。」女神卡卡背後所代表的不只是流行音樂而已，更多象徵著這個時代的潮流演變。或許她的時尚對多數人來說，有些怪異及不敢恭維，但其表演的藝術性價值和所欲傳達的理念，仍值得現今的藝術工作者們拿來作為研究與探討的對象。
The public owns an inscribed impression on Lady Gaga (Stefani Joanne Angelina Germanotta, 1986- ) of her flabbergasting outfits. Lady Gaga once put herself in a giant egg on the Red Carpet at the award. Also, she put slices of raw beef on herself as a dress in public. With her feet in shoes with extremely thick soles, and her body in outfits such as Lobster headpiece, Mermaid suit, Frog dress and Bubble costume, Lady Gaga draws criticisms from the public opinion for her staggering looks; furthermore, Lady Gaga is frequently thought of as an artist flaunting her antics to survive in the world of Pop Music. As media see Lady Gaga through the tinted-glasses of doubt regularly, they do not only overlook Lady Gaga’s achievements in the field of music but also prefer to report entertainment news of her in skeptical, contemptuous and discriminated ways. However, no matter how the media and people adopt the preset stances, this young New York girl with an age under 30 sets astonishing records on music in merely a few years after debut. Her influences even formed a trend containing more zeal than religions and caught people’s attention in the modern globalization world.
Lady Gaga is the ever-victorious artist and record holder in Grammy Awards, and she once set a record in the longest weeks on UK Singles Chart with 156 weeks; even more, her single <Bad Romance> (2009) broke the US Billboard airplay record remained unbroken for 17 years. Her music video is also one of the videos with highest views on YouTube. The single <Born This Way> released in 2011 set another shocking achievement by peaking in 23 countries on iTunes Store. Moreover, her official twitter gained ten millions of followers in three years since its opening in March, 2008, as for her Facebook account, it has up to 65 million fans. Time Magazine once selected Lady Gaga as one of the TIME 100 in 2010. Owing to such stunning achievements unable to beat, and her charisma even stronger than the world-renowned religious leaders, Lady Gaga’s fans even call themselves believers of “GaGaism” worshipping the undoubtedly sole leader Lady Gaga.
Lady Gaga is not just a singer grabbing a mic and performing on stage, in fact, she holds herself accountable for her own composition and songwriting. She isn’t only a musician but a versatile artist, since her works cover dress designs, stage performances and, even more, music videos. The famous 80s rock singer Cyndi Lauper gave Lady Gaga such remarks, “She isn’t a pop performing artist, she is a performance, and she is an art.” Lady Gaga represents more than pop music, she represents more of the trend change in this era. Perhaps, her fashion is sort of bizarre and off-putting to most people, nevertheless, the artistic values and the ideas conveyed in her performance are worthy to be researched and mentioned by the artists. |
