本研究以確認訊息搜尋者與傳遞者間傳遞訊息的效益為主要研究目的。在傳遞訊息時訊息的展現模式對搜尋者獲得訊息時，展現模式與其所在環境間存在交互影響的效果。本研究採用調查分析法為取得數據來源，並與各因子間的交互影響做為研究的基礎，調查區分為如下兩階段；一、基礎調查：區分4種訊息傳遞模式，由受測者實地進行測試，並分析結果，發現受測者對於訊息傳遞的喜好度以「文字＋圖片」佔80%為最高，同時對訊息的掌握度而言，以「文字＋圖片」結合「關鍵字醒目色彩提示」相較於其他兩種傳遞模式所需時間更節省8秒，由此本研究確認訊息中加入誘導因子，是有效提升訊息傳遞的效益。二、延伸調查：將基礎調查的結果延展至一般受測者，經由開放式的網路展示與問卷調查，所得結果與基礎調查所得「文字圖片+關鍵字醒目色彩提示」有相同的高喜好度(70.9%)，且不受搜尋者所在環境的影響。
本研究經由2階段的調查中確認搜尋者與傳遞者間訊息傳遞的效益，其可經由「文字圖片+關鍵字醒目色彩提示」模式有效地達成，同時「文字圖片+關鍵字醒目色彩提示」在前述模式中對於搜尋者判斷訊息的正確性有正向的幫助，因此本研究確認訊息的展現模式中加入正確的誘導因子可提升傳遞的效果並可減少搜尋者在搜尋訊息時所需花費的時間。
The research focuses on cost-benefit analysis between message searcher and message deliverer. During the delivery of message, the presentation of a message is correlated to the message receiver's environment, affecting one another. This research takes a survey analysis approach to procure the data source and studies the correlation between various factors. The research can be follow two stages:
1)Basic study: the study distinguishes 4 types of message delivering mode and have the objects to conduct experiment on behalf of this topic. The study conse-quently suggests that the objects favor "words+images", having a percentage of 80%. In comparison to two other methods, "words+image" type of message that combined with "key word highlight" saves an average of 8 seconds to deliver the message. Based on this result, it is safe to conclude that adding inducible factor can help save the time to deliver message.
2)Extended study: Extend the result of the basic study to general testers. Through network display and questionnaire, the result shows similar characteris-tics to the result of basic study “words + images + key word highlight”, favored at 70.9%. The result is unaffected by the searcher's environment.
The study confirms the cost-benefit between a searcher and deliverer through a two-stage study. It can be achieved by using "words+images+key word highlight." It also benifets searchers in determining the accuracy of the message. The study shows that joining the correct inducible factor can increase the delivery's effectness while decrease the searching time.
