The present research is important for the knowledge of how country image might
influence service product and corporate image. Global air travel is growing really fast and Russian airlines are the part of the world air travel market where the level of the competition is getting higher every year. One way in which Russian airlines could remain in the market and gain more passengers is to ensure its service quality is of an extremely high standard and national carriers’ image is promoted well. However, in evaluation of airlines’ service quality and image different factors, like country image, can influence foreigners’ perception. Therefore, the purpose of this study was to investigate whether the Russian country image influences Russian airlines’ quality perception and national carriers’ corporate image in the foreign passengers’ point of view. The study also checks whether the perceived service quality of Russian airlines influences national carriers’ corporate image.
A quantitative study method collects 398 questionnaires from the foreigners who have flown with Russian airlines and the data is analyzed using regression analysis method. The findings of this research, specifically, contribute to the further development of the Russian country image, improvement of the Russian airlines’ service quality and corporate image and its further marketing.
