| 摘要: | 隨著無線網路及行動科技的快速發展，人們的生活型態有了很大的改變，進而也影響了人們學習的方式。學習不再侷限於實體教室環境，具移動性、便利性、權宜性的行動學習(Kynaslahti 2003)已成為新一代數位學習的方式(涂愛春 2010)。企業不斷追求永續經營，唯有能夠快速地學習，知識創新，才是企業建構長期競爭優勢的唯一關鍵因素 (林淳一，1998) ，因此行動學習系統之使用對企業快速學習的需求來說甚為重要。
直銷業的教育訓練亦突破傳統的培訓方式，導入行動學習平台提供直銷商即時、便利的學習方式。目前許多文獻之行動學習使用行為研究大都以在校學生為對象，反觀對企業行動學習系統使用狀況較少進行相關之研究，尤其在直銷業更為少見。故本研究以整合型科技接受模式為研究基礎，對已導入行動學習平台二年之直銷業個案公司，進行調查瞭解直銷商使用行動學習系統之行為狀況。
本研究對象為個案公司已使用個案公司建置之行動學習系統的直銷商，總共取得663份有效樣本，透過SPSS 22進行分析研究結果發現如下:
1.績效期望對行動學習系統行為意向具顯著正向影響。
2.努力期望對行動學習系統行為意向具顯著正向影響。
3.社會影響對行動學習系統行為意向具顯著正向影響。
4.有利條件對行動學習系統使用行為具顯著正向影響。
5.行動學習系統行為意向對行動學習系統使用行為具顯著正向影響。
為提高使用者對於行動學習系統的使用意願，應提供使用者更容易操作的界面平台，課程內容也應簡短易懂，同時也應透過使用較有成效的使用者分享心得，讓其他使用者瞭解使用此系統學習的助益，藉此提高對於使用行動學習系統的簡易性、且能提高工作效率的知覺，進而提升使用意願，增加使用率。
Lifestyles nowadays have undergone a tremendous change with the rapid development of wireless network as well as mobile technology, which also influenced the humanity’s way of learning.
Learning is no longer confined in an existing classroom; instead, mobile learning which possesses mobility, convenience and expediency, have developed into a new approach of digital learning in the current age.
While enterprises constantly pursue sustainable management, rapid learning and knowledge innovation, as a matter of fact, are the only crucial factors for an enterprise to establish long-term competitive advantage. Due to this reason, making use of mobile learning system is of immense importance to the need of rapid learning in enterprises.
Trainings in direct selling industry, likewise, surmount the traditional mode by applying mobile learning platforms, offering distributors an immediate, convenient approach of learning.
As yet, the objects of numerous literatures on studying the behavior of using mobile learning are mostly students. There are relatively less studies on the usage of mobile learning in enterprises, not to mention in direct selling.
Hence, based on the unified theory of acceptance and use of technology (UTAUT), the purpose of this study is to investigate and understand the usage of distributors using the mobile learning system from direct selling industry which already have the system built in for two years.
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A total of 663 effective samples were collected from the distributors who have already used the mobile learning system built by a direct selling industry. Through the analysis and research by SPSS 22, the results are as follows:
1. Performance expectancy has a significant and positive effect on the use behavior and intention of the users of mobile learning system.
2. Effort expectancy has a significant and positive effect on the use behavior and intention of the users of mobile learning system.
3. Social influence has a significant and positive effect on the use behavior and intention of the users of mobile learning system.
4. Facilitating condition has a significant and positive effect on the use behavior of the users of mobile learning system.
5. Behavior intention has a significant and positive effect on the use behavior of the users of mobile learning system.
In an attempt to increase users’ intention to use mobile learning system, the user interface of the platform ought to be easier to manipulate, and the course contents brief and simple. Meanwhile, we should let users understand the benefits of learning through this system, via the reviews from the users who found it effective. In this way, we are able to improve the simplicity of mobile learning system as well as working efficiency, and further increase the usage intention and rate. |
