| 摘要: | 近年來由於科技進步，使得商業環境變化快速，顧客的偏好和需求不斷地改變，企業必須不斷地研發新產品以維持企業競爭優勢和地位，而新產品發展上經常需要大量的資源和知識投入，但在企業資源相對有限的情況下，企業經常被鼓勵採用聯盟導向來補齊資源與能力之不足。
聯盟導向涵蓋了三個構面，聯盟搜尋(Alliance Scanning)、聯盟協調(Alliance Coordination)和聯盟學習(Alliance Learning)，透過這三種能力的體現，企業可建立較佳之績效，但回顧聯盟和聯盟導向相關之文獻，大多以網絡(Network)的觀點探討聯盟導向如何提升企業之績效。但是，在知識經濟時代之下，知識經常被視為企業最重要的資源之一，故本研究將以知識基礎觀點(Knowledge-Based View)來做為理論基礎，來探討聯盟導向對新產品成功的影響。
因此，本研究透過問卷調查，總共寄送問卷1000份，回收有效問卷85份，並以SPSS統計方法來進行假說驗證和分析。本研究經實證發現(1)聯盟導向能有效地提升知識交換(2)聯盟導向能有效地提升知識結合(3)知識交換和知識結合都能正向地提升新產品成功。因此本研究認為企業維持企業競爭優勢時，提升知識交換和知識結合，更能有效地提升新產品成功。
In recent years, as technology progress, business environment changes quickly and constantly changing customer preferences and needs, companies must develop new products in order to maintain competitive advantage, new product development often requires a lot of resources and knowledge, but in the relatively limited, companies are often encouraged to use the alliance orientation to filled lack of resources and capabilities.
To be precise, the alliance orientation covers three facets, Alliance Scanning, alliance coordination and alliance learning, companies can establish better the performance by these three capabilities, but recalls alliance orientation literatures, mostly network point of view to explore how to improve the performance. However, under the era of knowledge, knowledge is often regarded as one of the most important resources of companies, so this study will be knowledge-based view to do as the theoretical basis to explore alliance orientation new product success influence, especially "knowledge combination " affect the results and the impact of new product success in the enterprise of "knowledge exchange".
This study through questionnaires to Taiwanese electronics manufacturing firms as a sampling target, sending a total of 1000 questionnaires were returned 85 valid questionnaires, and SPSS statistical methods hypotheses were verified and analyzed.
In this study, after empirical findings (1) alliance orientation can positively enhance the knowledge exchange (2) alliance orientation can positively enhance the knowledge combination (3) knowledge exchange and knowledge combination can forward enhance new product success. Therefore, this study suggests that companies maintain competitive advantage, enhance their own knowledge exchange and knowledge combination, more enhance the new product success. |
