漫威電影近年來位居全球票房電影前五十名，有著濃厚的英雄文化與美國主義，反映美國的文化、信念、價值和習俗，用最短時間深刻影響著人們。
本文使用普洛普的《故事型態學》的角色與功能，分析漫威電影中英雄角色之形象建構，並用索敘爾與皮爾斯的圖像觀察美國意象，再將兩者對照美國國際情勢的轉移，藉由電影看美國主義如何傳達，了解美國如何透過電影與國際對話。
研究發現正派角色展現濃厚的個人主義與英雄主義，但反派角色也是為了自己正義而存在，刺激正派角色成就其反思性的英雄主義；美國意象除了在英雄身上，在邦交國與貿易國的領土上也隨處可見，將美國的精神與價值延伸至世界各地，保衛各國的同時也創造美國的最大利益；新武器與新能源是美國創新精神的展現，創新失敗考驗美國解決問題的能力，創新成功則成為利他精神與利己精神的實力保證；此外，新聞媒體所扮演角色，從政府的宣傳者逐漸轉為告知與監督的角色。
Marvel Studios' movies are mostly among the top 50 globally in recent 20 years. Those movies strongly reflect heroism, Americanism, American culture, beliefs, values and customs.
This study focuses in analyzing these three Marvel Studios Heroes’, like “Captain America”, “Iron Man”, and “The Incredible Hulk”, dramatis personae and their functions by using Vladimir Propp’s Morphology of the Folk Tale plus Ferdinand de Saussure and Charles Sanders Peirce’s Semiology in order to bring out the Americanism through these three movies. On top of these, this study will also consolidate all correlations between these heroism Hollywood movies and International Affairs of the United States’ current status.
Studies have showed that these Marvel’s heroes are elaborating strong Americanism and heroism, which spared the symbolism of United States worldwide. Since WWII, United States had helped multiples countries on maintaining their safety, peace and also governance and these countries had brought in high economic benefits for United States. On the other hand, United States has invested lots of resources in innovating new weapons and power source to keep up through those trail and errors. On top of scientific innovation, media has swapped its responsibilities from government advertisers to informer and monitors.
