探討群眾募資平台的經營策略創新-日本案例的啟發

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/33421

Title:	探討群眾募資平台的經營策略創新-日本案例的啟發 An Exploratory Study on Business Model Innovation of Crowdfunding Platforms – Lessons Learnt from Japan
Authors:	鄭澔陽
Contributors:	資訊管理學系碩士在職專班
Keywords:	群眾募資商業模式行銷個案研究永續 cloud funding business model case study sustainability
Date:	2016
Issue Date:	2016-08-04 14:22:43 (UTC+8)
Abstract:	自2008年群眾募資發跡以來，每年供需市場的規模都有大幅成長。但相關數據顯示，包括台灣在內的亞洲群眾募資市場發展速度與規模並不如預期，對於群眾募資業者能否永續經營一事，形成了潛在的挑戰課題。因此，本研究希望從經營策略創新的觀點出發，透過個案分析與訪談及商業模式圖等方法，一來針對台灣群眾募資平台的現況進行整理與分析，二來針對日本村式株式會社成立的Kamacon Valley的商業模式進行研究與探討。研究結果發現，此案例對比國內群眾募資平台的營運模式，其群眾募資平台已非獲利的來源，而是作為通路之一，與國內現有的營運模式有顯著的差異。本研究結果希望能提供台灣群眾募資網站的營運商未來可延伸的發展策略作為參考，以及對學界探討群眾募資平台商業模式的理論研究做出貢獻。 Crowdfunding platforms are growing in their size exponentially throughout the globe since 2008. However, Unlike the U.S. and Europe where crowdfunding has grown into a massive industry, it is yet to gain a ton of traction in Asia, including the case of Taiwan. How to help identify adjusted business models in order to retain sustainability for Taiwanese crowdfuning platforms becomes a vital issue then. Con-sequently, this thesis aims to: (1) provide an overview on the current practice and market of crowdfunding in Taiwan through literature review; and (2) benchmark how Kamacon Valley, an emerging but innovative crowdfunding platform in Japan, oper-ate and ensure sustainability through business model analysis based on interviews and documents collected by this study. With regard to Kamacon Valley, our findings reveal that unlike a traditional revenue stream model held by most crowdfunding platforms, Kamacon Valley re-gards its crowdfunding service as a channel. More specifically, this platform plays well in two extended roles of crowdfunding: raising attention of relevant stakehold-ers on a selected purpose and aggregating resources valuable for achieving a desired goal. In other words, crowdfunding is regarded as means, rather ends in this case. Based on the above findings, implications and conclusions for those who are inter-ested in innovating the Taiwanese crowdfunding practices are made in the end of this thesis.
Appears in Collections:	[Department of Information Management & Graduate Institute of Information Management] Thesis

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