名人劈腿事件的網路新聞再現：污名形象建構之框架分析

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Title:	名人劈腿事件的網路新聞再現：污名形象建構之框架分析 Online News Representation of Two-timing Celebrities : A Frame Analysis of Image Construction by Stigma
Authors:	鄭渝錚
Contributors:	新聞學系
Keywords:	劈腿名人第三者污名框架分析再現 Two-timing Celebrity Interloper Stigma Frame analysis Representation
Date:	2016-06
Issue Date:	2016-08-02 10:26:19 (UTC+8)
Abstract:	名人的私領域生活總是令大眾好奇，因此名人的言行舉止往往受到檢視，而「劈腿」行為與社會價值觀和道德觀悖離，在父權意識型態下，所發展出既定的刻板印象以及特定標籤，將污名化特定身分，抑或是擁有某些特質的人，而新聞文本中的論述，是污名化的重要手段與呈現方式之一。本研究採用框架分析法，選擇以《蘋果日報》網路新聞與《ETtoady東森新聞雲》作為分析的樣本，並以2014年10月到2015年9月作為樣本蒐集時間，找出娛樂圈名人劈腿相關新聞共490則，運用以框架形成過程中的選擇機制與重組機制，透過高、中、低層次的框架結構，找出在名人劈腿新聞報導的框架類型，以及在劈腿新聞當中描述第三者的框架類型。透過框架分析發現，在父權社會的意識型態下，女性第三者受污名的程度最為強烈，男性第三者不僅被報導的篇幅少，在新聞文本當中的論述也未多加以著墨，而女性第三者則多以描述外在特質為主，且即便在文字敘述上未呈現負面意涵，但也隱含女性較易受騙、無知等等的形象。 People are always curious about celebrities’ private lives and thus celebrities’ words and actions are always under inspection. However, two-timing is contrary to social values and moral ethics. Influenced by the ideology of patriarchy, the established stereotypes and specific labeling stigmatize people of certain identities or characteristics. Furthermore, the discourse used in news texts is an important method in the strategy and presentation of stigmatization. This study used frame analysis to analyze samples which included online news articles from Apple Daily and news from ETtoday.net. Samples of 490 news articles which covered the two-timed behaviors of 10 celebrities from October 2014 through September 2015 were collected. Based on the framing structure containing maco-meso-micro levels proposed, news coverage on a two-timing celebrities was found using the selection and reorganization mechanisms in the framing structure formation process, and the interlopers mentioned in the news were categorized in the framework. The frame analysis reveals that, influenced by the ideology of patriarchy, female interlopers receive the highest degree of stigmatization. However, there is little coverage on male interlopers and less related discussion within news texts. As for female interlopers, there is a relatively greater quantity of descriptions of their extrinsic characteristics. While there is no negative connotation expressed in the literal description, a images of women as being gullible and ignorant is implied.
Appears in Collections:	[Department of Journalism & Graduate Institute of Journalism] thesis

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