Tao Yuan Hsein is located in the periphery of Taipei metropolitan. Under the urbanization impact, the agricultural products marketing shows the sensitivity and dynamic. Cultivated land decreases with subsequence rising in population, but the number of agricultural workers increase. The percentage of agricultural workers is higher than those in Taiwan area for 3.4%. Consequently, for the agricultural structure we must pay attention to the hidden unemployment.
For cooperation agricultural products marketing, Taipei Agricultural Products Marketing Corporation sends for a man to teach the classification and paeking. In Tao Yuan Hsein, most of the employee lack the professional knowledge which is about cooperation marketing, so the majority of vegetables and fruits are sent to Taipei Agricultural Products Marketing Corporation for sale; just a little part of those are sent to Tao Yuan wholesale market. From the selling perspective that we have mentioned above, the management of fruit and vegetable wholesale markets in Tao Yuan Hsein must be considered seriously.
Recently, the government has build a general wholesale market in Tao Yuan Hsein and it has wide area. According to the development of the suburban freeway corridor (S.F.C), if the surrounding equipment is completed, then combine it with the good management, it will become the wholesale marketing center in the north of Taiwan.
For the purpose of increasing the ability of agricultural products marketing, we can hereby solve the problems of agricultural products marketing and wholesale market to achieve it. In the marketing process, we must notice the effect of ”human” We should prompt them to exert the spirit of regardful profession and creat the constructive creation. Then, we can make the agricultural products marketing work freely with the transformation of time and space.
