文化大學機構典藏 CCUR:Item 987654321/32166
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/32166


    题名: The relationship between online game playing motivation and selection of online game characters - the case of Taiwan
    作者: Lo, Shao-Kang
    Lie, Ting
    Li, Chiuan-Luen
    贡献者: 國貿系
    关键词: online game
    interpersonal attractiveness
    celebrity
    online game character
    playing motivation
    日期: 2016-01-02
    上传时间: 2016-03-16 14:41:44 (UTC+8)
    摘要: The alarming growth rate in the online game industry calls for a need of understanding the determinants of online gamers' behaviour. Investigating how online gamers choose different online characters assists online game vendors to design characters that match the needs of different online gamers. Recently, numerous online game designers have introduced celebrity figures as characters for certain online games. The popularity of those celebrities has resulted in greater awareness of these games, and hopefully further increases the playability of online games. While different online gamers are motivated by different desires for playing, it is insufficiently researched whether these online celebrity characters have actually altered players' choice in giving preference to these games. Thus, this study conducts an experimental design to study the reasons behind players' choice of characters by studying how online games perceive the interpersonal attractiveness of celebrity online characters, and how online gamers with different playing motivations display different behaviours in their choice of online game characters. Results from the survey filled out by participants after the experiments show that the attractiveness of celebrity online characters is significantly higher than that of non-celebrity characters. Further, online game players with a social playing motivation tend to choose celebrities as their online game characters.
    關聯: BEHAVIOUR & INFORMATION TECHNOLOGY 卷: 35 期: 1 頁碼: 57-67
    显示于类别:[國際貿易學系所] 期刊論文

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