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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/32113


    题名: A Multi-Criteria Decision Making for Innovation Services Attributes: An Empirical Study of Mobile Banking System
    作者: Lin, Wan-Rung
    Wang, Yi-Hsien
    Shih, Kuang-Husn
    贡献者: 財金系
    关键词: multi-criteria decision making
    innovation finance services
    m-banking
    analytical network process
    zero-one goal programming
    日期: 2015-07
    上传时间: 2016-03-04 14:36:42 (UTC+8)
    摘要: The purpose of this paper is to present an evaluation model that adopts an integrated approach for mobile banking service elements selection decision in the banking industry. First, experts are invited to conduct the analytic structure construction for mobile banking service elements selection by identifying necessary criteria and mobile banking service element candidates that can benefit the customer and provide a competitive advantage for banking. Second, the decision making trial and evaluation laboratory (DEMATEL) method is used to recognize complex relationships and construct a network structure among criteria required by organizations. Third, the analytic network process (ANP) is verified where the criteria are dependent. Finally, the ANP results are applied to the zero-one goal programming (ZOGP) formulation to search out the optimal mobile banking service program portfolio under limited resources and constrained situations. Analysis results indicate that the proposed evaluation model enables a systematic attempt to strengthen banking competitive ability more objectively. The integrated approach can help banking managers to select mobile banking service programs more scientifically and to make decisions more realisticially.
    關聯: JOURNAL OF TESTING AND EVALUATION 卷: 43 期: 4 頁碼: 938-947
    显示于类别:[財務金融學系 ] 期刊論文

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