使用網際網路銀行服務的趨勢 - 以越南企業為例

CCUR > College of International Studies and Foreign Languages > English Program of Global Business > Thesis > Item 987654321/32041

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/32041

Title:	使用網際網路銀行服務的趨勢 - 以越南企業為例 The Trend of Using Internet Banking Services- Case of Vietnam Enterprises
Authors:	阮領心
Contributors:	全球商務碩士學位學程碩士班
Keywords:	Internet Banking Customer Intention Continuing Use Technology Acceptance Model (TAM) Structural Equation Model (SEM)
Date:	2016
Issue Date:	2016-02-24 13:18:49 (UTC+8)
Abstract:	Playing the core role in the development of the national economy in Vietnam, Banking and Finance section is one of the most important economic subjects that are being received the attention of government, economic experts and researchers, and the citizens. Together with the booming of the Information Technology (IT) in the 21st century, the banks over the world in general are applying these tools on their operating system, with the outstanding is Internet Banking (IB) Services. It has been being believed as the vital future for the business operation, or banks as well. Today, more and more companies are going to use internet to transact with their supporting banks. Though it has many advantages, the IB still causes the trouble for users – especially business user - while doing transactions. Started with the idea of forecasting the trend of using internet banking in Vietnamese enterprises, we find out their intention to continue using online services. Then through the results of the research, some suggestions are proposed for the policy makers and the controller of banking to improve the service quality of commercial banks in Vietnam. In this study the effects of perceived usefulness (PU), perceived ease of used (PE), cost saved (CS), shared value (SV), perceived security (PS) and communication (C) on customer value (CV), customer readiness (CR) and trust (T) were tested to demonstrate the continuance intention of Vietnamese companies of carrying transactions on Banking Internet services. A survey with the attendance of 33 Vietnamese companies has been done by interviewing the CEOs or Chief Accountants or Chief Financial Officers then aggregating results to find the trend. Based on the combination among Structural Equation Model (SEM) and Technological Acceptance Model (TAM) 10 variables in the theoretical framework is established. PU, CS, PS and C were expected to demonstrate the positive effects on CV, iv CR and T. Then, when CV in high condition, customer were expected to continue use Internet Banking Services supported by banks in Vietnam. Base on the result, there is a forecast of the booming using IB boom in the future in Vietnam.
Appears in Collections:	[English Program of Global Business] Thesis

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	904	View/Open

View Licence

Loading...