新興市場之便利商店:蒙古市場分析與7-11進入模式選擇

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题名:	新興市場之便利商店:蒙古市場分析與7-11進入模式選擇 Convenience Store in Emerging Markets:Marketing Analysis and Entry Mode Suggestion of 7-Eleven in Mongolia
作者:	士吉力 Zorigt, Shijirbold
贡献者:	國際貿易學系
关键词:	Emerging market Convenience store 7-Eleven, Entry strategy Mongolia
日期:	2015
上传时间:	2016-02-24 09:58:52 (UTC+8)
摘要:	Mongolia is an emerging market. With recent increase in economic flow to Mongolia, it has moved from low income country to mid-low and it’s expected to become mid-high income country in near future. Due to increase purchase power of common citizen in Mongolia many international businesses opened their doors in the country. Recent reports all suggest that economy will further develop reaching its full potential by 2020 and the arrivals of other franchises are inevitable. Among those international brands this study is focused on convenience store businesses in retailing sector. This study will cover previous cases of convenience stores of 7-Eleven in emerging markets, projecting and comparing with Mongolian store. With the accumulated information on the topic this study hoped to suggest the most suitable entry mode for Mongolian market. As a result, author has concluded that the most appropriate entry mode strategy was using Joint venture to enter Mongolian market and once it is established further expansion can be done through Franchising.
显示于类别:	[國際貿易學系所] 博碩士論文

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