本研究將從消費者的角度探討其對攜帶型投影機屬性之看法，並以Kano 二維品質模式將攜帶型投影機品質屬性來分類，並探討消費者對數位相框產品屬性的認知上是否有差異。有別於
傳統衡量產品或服務品質的模式，Kano 二維品質模式將品質要素分為當然品質、一元品質、魅力品質、無差異品質與反向品質。
本研究分為兩個部分，第一部分先藉由文獻並從產品屬性找出攜帶型投影機的重要特性，共篩選出共24 項重要的項目；第二部分設計Kano 問卷調查方式，將攜帶型投影機的品質要素予以分類，並分析消費者在人口統計變數及購買經驗上，對品質要素的看法是否有顯著差異。根據前述方法之研究結果顯示，在攜帶型投影機的重要品質項目中，可歸類有5 個魅力品質、1 個無差異品質與14 個一元品質。在人口統計變數及購買經驗下，消費者對Kano 之品質要素的看法有顯著的差異。最後，本研究建構產品改善策略之四象限圖以期能夠提供攜帶型投影機業者參考，使業者能了解吸引消費者的攜帶型投影機品質，進而設計出更符合消費者需求的產品。
This study focuses on the consumer’s impression in exploring the quality attributes of Pocket Projector, in which the Kano’s model is used to classify the quality
at-tributes of Pocket Projector in order to clarify whether there exist differences in be-tween consumers’ perspectives. The Kano’s model differs from traditional quality measurement and classifies customer preferences into the following five categories:must-be quality, one-dimensional quality, attractive quality, indifferent quality, and in-verse quality. This study consists of the following two parts: First, from the literature review and product attributes of Pocket Projector, 25 criteria are found as the critical characteristics of the quality attributes of Pocket Projector. Second, questionnaires of Kano’s model were distributed to classify the quality attributes of Pocket Projector. After classifying the quality attributes of Pocket Projector, the demographic variables and purchase experiences are used to make statistical inference.
According to the analytical results, among the 24 critical characteristics of quality attributes of Pocket Projector, 5 of them are identified as attractive quality, 1 of them are indifferent quality, and 14 of them are one-dimensional quality. The result from
demographic variables and purchase experience indicates that, from the consumers’ perspectives, there is a significant difference towards the quality attributes. Finally, a quadrant of improvement strategy has been established to provide a concrete improvement strategy for the Pocket Projector manufacturers so that a more attractive Pocket Projector shall be designed to satisfy the consumers’ needs.
