How to Improve E-Satisfaction and E-Loyalty and Strengthen the Links Between Them: Value From Regulatory Fit

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题名:	How to Improve E-Satisfaction and E-Loyalty and Strengthen the Links Between Them: Value From Regulatory Fit
作者:	Wu, Cou-Chen Hsu, Chia-Lin
贡献者:	Dept Int Business Adm
关键词:	Regulatory fit Technology acceptance model Perceived quality of e-shopping E-satisfaction E-loyalty Interface design
日期:	2015-05
上传时间:	2015-10-23 14:28:49 (UTC+8)
摘要:	This article aims to investigate how regulatory fit can improve e-satisfaction and e-loyalty and strengthen the links between e-satisfaction and both its antecedents (two technology acceptance model factors and the perceived quality of e-shopping) and consequence (e-loyalty). The research model and hypotheses are constructed through a literature review. An empirical study is performed to test the proposed research model, using survey research. The data are gathered via a questionnaire, which is developed on the basis of prior empirical studies. Results from this study point to the following: first, the two technology acceptance model factors and the perceived quality of e-shopping significantly affect e-satisfaction, which in turn e-loyalty. Second, regulatory fit not only improves e-satisfaction and e-loyalty but also strengthens the links between e-satisfaction and both its antecedents and consequence. On the basis of these findings, the implications are discussed and directions for future research are highlighted.
關聯:	HUMAN FACTORS AND ERGONOMICS IN MANUFACTURING & SERVICE INDUSTRIES 卷: 25 期: 3 頁碼: 353-369
显示于类别:	[企業管理學系暨國際企業管理研究所] 期刊論文

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