服務品牌導向、契合度與品牌公民行為之關係研究：從旅館品牌員工觀點

CCUR > College of Business > Department of Tourism & Graduate Institute of Tourism Industry > project > Item 987654321/30531

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/30531

Title:	服務品牌導向、契合度與品牌公民行為之關係研究：從旅館品牌員工觀點 The Study of Service Brand Orientation, Fit, and Brand Citizenship Behaviors: from Hotel Employee Perspective
Authors:	姜淳方
Contributors:	觀光事業學系
Date:	2015-08
Issue Date:	2015-09-08 15:33:57 (UTC+8)
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] project

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