建構東亞國際郵輪港口競爭力指標

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题名:	建構東亞國際郵輪港口競爭力指標 Constructing Criteria for Competitiveness of International Cruise Ports in Eastern Asia
作者:	周文玲 Chou, Wen-Ling
贡献者:	觀光事業學系觀光休閒事業管理碩士在職專班
关键词:	東亞國際郵輪港口競爭力指標修正式模糊德爾菲法 Eastern Asia international cruise ports competitiveness criteria Modified Fuzzy Delphi Method
日期:	2015
上传时间:	2015-08-31 15:47:54 (UTC+8)
摘要:	在觀光產業中國際郵輪被視為是變動最大的產業，因為國際郵輪產業無論是顧客需求或是郵輪公司經營擴張方面都持續成長。整體國際郵輪產業成長速度驚人並且已經擴展到亞洲以及台灣地區。郵輪產業持續尋找可行的港口以加強其航線，此過程中不僅可以增強其產品多樣化，同時也關係到母港或是停泊港之商業操作，因此國際郵輪港口也可視之為該產業之一部分。國際郵輪港口之規劃以及發展極為複雜，但同時也具有促進遊客增加以及在地產業繁榮之功能。本研究主要目的在於建構東亞國際郵輪港口競爭力指標，在討論相關港口策略之後，我們提出評估港口競爭力之架構，透過郵輪產業相關文獻回顧以及修正式德爾菲法，本研究建構東亞郵輪港口競爭力指標。總括而言，東亞國際郵輪港口競爭力指標包括「產業基本條件」、「整體市場潛力」、「相關與支援產業網」、「港埠競爭力」、「政府」及「機會」等六大構面以及19項準則。 The cruise sector is arguably the most dynamic sector of the tourism industry having sustained phenomenal growth in recent years in customer demand and operational expansion. The cruise industry is growing internationally at an unprecedented rate and that has now extended to Asia and Taiwan. Cruise corporations are continually seeking out viable locations to add to their itineraries, not only to vary their product menu, but also to augment business operations particularly in the case of home porting or port of call. Thus, opportunities for cruise ports exist and are expanding to include business interests that may not view themselves as part of the industry. The complexity of planning for the future development of cruise tourism is evident and port planning and development is crucial to cater for the increase in visitor numbers that accompanies this industry. The main objective of this study is to constructing criteria for competitiveness of international cruise ports in Northeast Asia. After discussing the possible strategies of port development, we present a general framework to assess the competitive position of a international cruise port. Based on the related literature review of the cruise industry and cruise ports, the study constructs a set of competitiveness indicators of international cruise ports by Modified Fuzzy Delphi Method. According to the results of the study, the competitiveness indicators is composed of six dimensions including basic conditions of the industry, whole market potential, related and supported industries, competiveness of the port, government, and opportunities, and 19 indicators.
显示于类别:	[觀光事業學系暨研究所 ] 博碩士論文

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