行動商務的普及，使消費者有隨時上網比價的能力，讓實體店家的「賣場」漸漸變成為「展場」，亦即消費者先到實體店家檢視商品，在網路上比價後，最後選擇從網路購買較低廉價格的的商品，此一現象稱為「展示間現象」。對實體店面的營收與影響甚鉅，故如何降低展示間現象是現今實體店家要克服的一大課題。
從文獻得知增加關係連結可以提高消費者的知覺價值，提高忠誠度，增強企業與顧客的關係。本研究目的是要探討關係連結是否降低展示間現象，因此本研究要探討提升關係連結中的三種連結(包含財務性、社會性、結構性連結)，是否可以降低展示間現象，以提升實體店家之獲利，為我們此次研究課題。
經由統計分析得知財務性連結對於實體店家的消費者之展示間現象具有正向影響；社會性連結對於實體店家的消費者之展示間現象具有顯著負向影響；結構性連結對於展示間現象不具有顯著影響。依據上述研究結果，本研究提出未來可供研究探討之方向。
The mobile business is more populor than ever before. People today use the internet to inform the product as to what opotions and pricing are available. “Showrooming”-a phenomenon whereby shoppers visit stores to check the product in person before buying the item online. It's a huge threat to brick-and mortar retailing.
Existing literature has shown that relationship bonds positive to customer perceived value, customer loyalty and business profit. Therefore, this research discusses the relationship between relationship bonds and showrooming.
The empirical result reveals: First, the financial bonds positive related to showrooming. And, the social bonds negative related to showrooming. Finally, the structural bonds negative related to showrooming. According to such result, the theoretically and future practically implications of the results are discussed.
