文化大學機構典藏 CCUR:Item 987654321/30339
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 46965/50831 (92%)
造访人次 : 12761965      在线人数 : 409
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于CCUR ‧ 管理 到手机版


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/30339


    题名: 電子服務環境線上消費行為之影響: 以性別與網上購買經驗為干擾角色
    How e-servicescape affect customer online behaviors: The moderating effect of gender and online shopping experience
    作者: 潘福家
    贡献者: 全球商務碩士學位學程碩士班
    关键词: e-servicescape
    website trustworthiness
    website attitude
    brand attitude
    e-WOM intention
    purchase intention
    日期: 2015-06
    上传时间: 2015-08-20 15:22:48 (UTC+8)
    摘要: When e-commerce are expanding at a tremendous rate, Internet web pages which is referred as electronic servicescape (e-servicescape) have marked their significant presence in the business world, and are predicted to continue to gain popularity. Nevertheless, to date, the understanding of e-servicescape attributes remains unclear due to the little empirical evidence. Therefore, the objectives of this study are to describe the nature of e-servicescape and investigate the relationship to website trustworthiness, website attitude, brand attitude, e-WOM intention, purchase intention, as well as attribute of two moderators: prior internet experience, and gender differences. Totally, 290 data were collected from Taiwanese online consumers through online-based questionnaires. Partial Least Square (PLS) was used to analyze collected data. The results show that e-servicescape dimensions (aesthetic appeal, customization, usability, and financial security) have affected on attitude and trust toward website. In particular, women and high-experience consumers are strengthening the positive effect of e-servicescape on website trustworthiness and attitude. In addition, purchase intention and eWOM intention of consumers can be affected through internal response. With the results of this study, online vendors must have well-organized content display to attract consumers browsing the website and add social network to empower their website. This will offer customers a platform to share or connect with friends about their website and brand, and increase the purchase intent.
    显示于类别:[全球商務學位學程] 博碩士論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML438检视/开启


    检视Licence

    在CCUR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈