餐廳之飲食及服務品質對顧客滿意度及再購買意願之影響 - 以泰國富士日 本料理店為例

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/30309

Title:	餐廳之飲食及服務品質對顧客滿意度及再購買意願之影響 - 以泰國富士日本料理店為例 Studies on the influences of the product and service quality on customer satisfaction and repurchase intention of FUJI Japanese restaurant in Thailand
Authors:	柳蔚藍 Laoowiriyakul, Hattaya
Contributors:	全球商務碩士學位學程碩士班
Keywords:	Price Product quality service quality repurchase intention customer satisfaction
Date:	2015-06
Issue Date:	2015-08-19 14:44:26 (UTC+8)
Abstract:	The purpose of this research is to study the factors affecting customer repeat purchase and revisit of FUJI Japanese food restaurant. Company is providing healthy food outstanding menu items, consistent quality control and capable personnel. This research also studies about customer satisfaction and repeat purchase. Target population is 400 respondents, the questionnaire and location for survey is specified to target population directly. The sample size of this research is 100 respondents and using convenience sampling method. The result of descriptive analysis from 400 respondents illustrates that most of respondents are 280 females or 55%. The highest percentage of respondents’ age is 26-35 years old or 165 respondents 41.3%. The majorities of respondents (182 or 45.5%) hold bachelors’ degree. Moreover, 143 respondents or 35.8% of respondents have monthly income of 40,000 - 60,000 Baht. The Pearson correlation indicate that all independent variables are significant at the value of .000, which are less than .05, all variables have relationship with customer satisfaction and repurchase intention. The result is that the most influence variable and have strong relationship with customer satisfaction is restaurant location, which is .889 and other, were service quality which is .727, product quality .552 and price .528 respectively.
Appears in Collections:	[English Program of Global Business] Thesis

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